What is Search Engine Optimisation (SEO)?
Search engine optimisation (or SEO) is the process of ensuring that a website is search engine 'friendly' - that it is fully accessible by search engine spiders and meets search engine criteria (content theme, relevancy and links from other sites) in order to be favourably ranked in relevant search results.
Why Optimise for Search Engines?
By optimising your website for search engines, you will receive a higher ranking in the search engines. A higher rank means a greater chance the website will be visited by a user. The average person will not continue past the 3rd page of a search engine so to really help your website you need to be optimised to the point where you are as close to the top as possible. Today there are many different factors to address in order to optimise a website for search engine placement, there are typically one hundred or more factors taken into account by search engines when they rank pages.
What Search Engine Optimisation Can Do for You
What our Clients say
Before Paramiliar Design Studios optimised our website for search engines we where spending over £250 a week on pay per click campaigns. Now thanks to their help we spend less than 10‰ of that! We owe them a great deal.
Simon Parkinson
Bigpockets.co.uk
More client testimonials
Website optimisation is crucial for both ensuring the pages of your website are indexed by the search engines and ensuring that your site is favourably ranked and therefore found by targeted visitors seeking your products and services. Web search is the second most common use of the internet after email and so there are hundreds of thousands of people searching for products and services online every month. Investing in thorough search engine optimisation sets your site up to succeed and will allow your business to reap the ongoing benefits of free (non-advertising based) targeted traffic.
How do you Approach Search Engine Optimisation?
Our experienced consultants will conduct an in-depth audit of your site in order to establish all areas, which require optimisation. By addressing every aspect of your site that can influence search engine ranking, we are able to undertake a comprehensive and effective website optimisation. Our process also includes a keyword analysis.
Why Use Paramiliar Design Studios for Search Engine Optimisation?
Paramiliar Design Studios have a proven track-record of success across a wide range of different markets. To our credit, we have retained some of our very first clients, clearly demonstrating their ongoing confidence in our optimisation skills. Using proven and ethical optimisation methods only, we have gained great respect in the internet marketing industry.
What to Do Next
We can help at any stage of the website optimisation process, whether you require an existing site to be optimised or are interested in having a new site created which is search engine 'friendly'. Simply contact us over the internet for personalised advice and further information.
Resources
Zurker: Social Network for the 99 Percent?What do you do if your pet enterprise fails? If you're a brave (or perhaps foolhardy) entrepreneur, you build something even more ambitious. Such is the case with Nick Oba. When his contributor-driven online magazine failed back in 2010, he came up with a bigger idea: take on Facebook, but make the members into shareholders. And thus Zurker was born.Overlooked Google Ranking FactorsWhen trying to rank well on Google, you want to get as many factors working for you as possible. If you can use a few effective techniques your competitors overlook, so much the better. Keep reading for some ideas.Bing Local BasicsYou run a local business, and you claimed your Google Local listing so searchers would see your website. That's a start, but with Bing and Yahoo together holding more than a quarter of the search market in the US, you're still leaving money on the table. Fortunately, you can easily get onto Bing Local by following a few simple steps.The EXACT Method for Crushing It On GoogleIn this article Im going to lay out a method so devastatingly effective for getting top search rankings really fast that its simplicity might surprise you.Feed Your Blog`s Readers WellWhat do a great cook and a great blogger have in common? A lot more than you might think. So grab a quick snack and keep reading for an explanation you can really sink your teeth into.Google Simplifies Its Privacy PoliciesStreamlining and simplifying seem like such good things on paper. Strangely, though, when Google is the one doing the simplifying, and the subject of the process is its privacy policy, most observers get hot under the collar. Why is it so bad when Google does it?Laying Out An SEO and Traffic Generation StrategyI've only just started writing here at SEO Chat and already I think Ive created a bit of a problem. Ive discussed several techniques, but provided no real way of turning those into a single cohesive strategy. Consider this piece the first part of my correcting this issue.Google to Penalize For Excessive Above-the-Fold AdsEvery marketer knows that anything above the fold will attract the most attention. That's why many advertising-supported websites put lots of ads near the top of the page. Now these ads are attracting some possibly unwanted attention from Google.The Google Search Optimization Truth You Aren`t Being ToldPersonalized search makes it much tougher to know your site's exact standings in the SERPs. But you can use some of the recent changes to Google's features to help your pages turn up high in the results, and attract the traffic you're looking for.SOPA and PIPA: Bad IdeasGoogle blacked out its logo earlier this week to protest two bills currently making their way through Congress: the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA). They're not alone; many websites went completely black, displaying statements as to why they oppose these bills and often linking to other sites for more information. But the battle's not over yet.10 Steps To Being #1 On GoogleThe title says that there are 10 steps to being number one on Google. The truth is that there is only method -- and it is an absolute Google domination machine.Jerry Yang Resigns from YahooAfter 17 years, it comes down to this. In a surprising move, Yahoo co-founder Jerry Yang resigned from his position on the search company's board of directors and from all other positions within the company. This resignation is effective immediately.Real Link Wheel Secrets To Top Google RankingsMany people have heard of link wheels. These are a somewhat old (and black hat I might add) technique for getting ranked well. The problem is that all too often the advice that I see given regarding how to build them is either poor advice (such as doing it the black hat way) or just plain wrong. Fortunately, there's a way to do them that doesn't require you to go over to the dark side and risk Google penalties.Google Flight Search Not a Monopolist MoveGoogle must feel very put-upon at times. It tries to help searchers find what they're looking for, and prides itself on not being evil. Lately, though, whenever it does the former, observers accuse it of doing the latter even if some other search engine did it first. Such is the case with Google Flight Search.Yahoo Hires PayPal President for CEOYahoo officially named PayPal president Scott Thompson to take over as its CEO. Thompson brings a deep knowledge of technology to this challenging position. Will it be enough to get the beleaguered search company back on the right track?
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